CTC 2026: Race-Level Sponsorships

⚠️ 2026 RACE-LEVEL PARTNERSHIP DEADLINES ⚠️

The Dual-Track System: Presenting vs. Title Sponsorships

To maintain a unified brand presence across all Mid-Missouri events, the Columbia Track Club utilizes a dual-track sponsorship framework.

• The Presenting Partner (Track A - Club Level): This is the overarching brand behind the entire organization. Presenting Partners fund macro-infrastructure like timing systems, the CTC Scholarship, and volunteer tech uniforms. Their logo appears on the 100+ volunteer shirts across every event year-round.
  
  
• The Title Sponsor (Track B - Race Level): This partner targets a specific runner demographic by funding the physical execution of a single iconic race (like the Heart of America Marathon). Title Sponsors own the athlete experience, their logo goes directly into the hands of the runners on the participant finisher shirts, and they own the primary finish line real estate for that specific race.

The "Rule of the Uniform" (Where Your Logo Goes)

 To maintain a unified brand presence across all Mid-Missouri events, the Columbia Track Club strictly delineates our event apparel:

The Participant Finisher Shirt (Track B): This shirt is exclusively for the registered athletes. By securing a Track B tier, your brand gets directly into the hands of the runners. (Note: For races with course maps on the back, like the Heart of America Marathon, sponsor logos are placed in premium locations on the sleeves or side panels).

The Volunteer Uniform (Track A): This is the official club-wide tech shirt featuring our macro-level annual partners. All event workforce wear this uniform to serve as identifiable leadership.

📅 2026 Event & Print Timeline

Track B sponsorships are tied to specific events, so print deadlines vary. To ensure your company branding is included on the physical participant shirts, your agreement and high-resolution vector logo (.AI or .EPS) must be submitted prior to the specific race's cutoff date:

• Sandbagger 8K: Print Deadline June 20, 2026
• Heart of America Marathon [HOA]: Print Deadline July 28, 2026
• Rock Bridge Revenge [RBR]: Print Deadline September 5, 2026
• Cheese and Sauerkraut 10 Miler: Print Deadline October 31, 2026

(Note: Partnerships secured after a print deadline receive full digital fulfillment and on-site activation space where applicable).

Own the Athlete Experience

Support the logistical execution of iconic Mid-Missouri races.

By sponsoring these iconic events, your brand powers our aid stations, provides post-race recovery, and ensures a premier event for our athletes. Select your target race from the categories below. Inventory limits apply strictly per event.

2026 Race-Level Partnerships Category 1

Title Sponsor — $3,000 (Limit: 1)

• Participant Apparel: One (1) standalone company logo printed on the right sleeve or side panel of the official participant finisher shirts.
• Naming Rights: 'Powered by [Company Name]' appended to the official race name on the RunSignup page and all CTC-produced digital race graphics."
• Physical Presence: One (1) custom-printed 8x4 foot sponsor banner hung directly on the primary finish line scaffolding/arch.
• Speaking Rights: One (1) scripted, 60-second microphone address to the athletes at the start line.
• Event Booth: One (1) 10x10 foot physical footprint at the finish line festival for a company-provided canopy tent.
• Event Entries: 4 complimentary entries to the sponsored race.
   

On-Course Zone Partner — $875 (Limit: 4 per race)

• Participant Apparel: One (1) company logo included in the sponsor grid on the left sleeve or side panel of the participant finisher shirts.
• Zone Signage: Two (2) 18x24-inch custom yard signs placed exclusively at your assigned on-course checkpoint (e.g., Hydration Station or Relay Exchange Zone).
• Event Presence: Space for one (1) 10x10 company-provided canopy tent and up to four (4) corporate staff to physically run and decorate your assigned zone.
• Event Entries: 2 complimentary entries to the sponsored race.

Athlete Packet Partner — $625 (Limit: 2 per race)

• Direct Access: One (1) single-color company logo printed directly on the exterior of the participant packet-pickup bags.
• Insert Rights: The right to provide one (1) physical promotional flyer (max 8.5x11 inches) or one (1) small physical item (e.g., lip balm, pen) to be stuffed into all participant bags.
• Digital Branding: One (1) hyperlinked logo on the race's RunSignup page.

Operational Partner — $500 (Limit: 4 per race)

• Logistical Integration: Physical branding on critical race machinery. This is fulfilled as either two (2) 24x12-inch magnetic decals on the lead pace vehicle, or one (1) 6x3 foot banner attached to the main medical/recovery tent.
• Digital Shout-out: One (1) dedicated paragraph (max 50 words) in the pre-race digital athlete guide emailed to all registered runners.

Volunteer Hub Partner — $500 (Limit: 1 per race)

• Zone Signage: One (1) 18x24-inch custom yard sign placed prominently at the primary volunteer check-in desk.
• Digital Shout-out: One (1) hyperlinked logo and a dedicated thank-you sentence included in the final briefing email sent to all race-day volunteers.

Silver Activation Partner — $250 (Limit: 10 per race)

• Event Booth: One (1) 10x10-foot footprint at the official packet pick-up or finish line festival (CTC provides space only; sponsor provides table/tent).
• Packet Insert: The right to provide one (1) physical promotional flyer or small item to be stuffed into all participant bags.

Bronze Digital Partner— $125 (Limit: 20 per race)

• Digital Branding: One (1) hyperlinked logo on the race's RunSignup registration page.
• Packet Insert: The right to provide one (1) physical promotional flyer or small item to be stuffed into all participant bags.

2026 Race-Level Partnerships Category 2

Due to the smaller footprint of our heritage and fun runs, we offer a streamlined partnership menu at a highly accessible price point.
 
The Sponsorship Tiers

Title Sponsor — $500 (Limit: 1 per race)

• Digital Naming Rights: "Powered by [Company Name]" appended to the event name on all official CTC digital graphics and promotional social media posts (e.g., The Cheese & Sauerkraut 10-Miler, Powered by [Company]).
• Verbal Recognition: The Race Director will personally thank your business during the pre-race announcements.
• BYO Community Presence: You are welcome to bring your own pop-up tent, table, and promotional items to the primary gathering area to interact with runners, completely on your own terms.

Community Swag & Fuel Partner — $250 (Limit: 2 per event)

• Direct Handout Rights: The exclusive permission to show up and distribute your own physical items (e.g., LMNT packets, post-race snacks, hydration, or branded swag) directly to runners as they finish.
• Digital Access: One (1) hyperlinked logo featured in the specific event reminder sent out via the CTC newsletter or Facebook group.

Silver Activation Partner — $150 (Limit: 5 per event)

• Social Media Branding: Business tagged in the official post-event thank you post on the CTC Facebook page.
• On-Site Interaction: Welcome to attend, mingle, and bring a small folding table to support the runners if desired.

Bronze Digital Partner — $50 (Limit: 20 per event)

• Digital Shout-out: Business name listed in a dedicated "Thank You" section in the monthly CTC newsletter (reaching our 3,000+ database) following the event.

In-Kind Partnership (Value Declared at Checkout) — Category 1 & 2

How the Exchange Works: The Columbia Track Club recognizes that professional services and race-day logistics (medical staffing, post-race food, course clearing) are the backbone of our events. We award Race-Level partnership benefits based on the Fair Market Retail Value (FMRV) of your contribution.

To pledge an in-kind donation, select the "$0.00 In-Kind" tier at checkout and declare your FMRV. Our Race Directors will assign your exact deliverables based on the matrix below.

Note: Because in-kind donations share the same physical space as financial sponsorships, availability is strictly limited to the specific race's remaining inventory.

• Limit: 20 per event

• Major Race Fulfillment (Awards "Bronze Digital Partner"):

  • One (1) hyperlinked logo on the RunSignup race registration page.

  • The right to supply one (1) promotional flyer or item to be stuffed into all physical participant bags.

• Fun Run Fulfillment (Awards "Bronze Digital Partner"):

  • One (1) hyperlinked logo on the RunSignup event page.

  • Business name listed in a dedicated "Thank You" section in the monthly CTC newsletter.

• Logistics Note: This tier strictly provides digital reach and bag inserts. It does not include physical booth space.

• Limit: 10 per Major Race | 5 per Fun Run

• Major Race Fulfillment (Awards "Silver Activation Partner"):

  • One (1) 10x10 foot physical footprint at the finish line festival or official packet pick-up (Sponsor provides tent/table).

  • The right to supply one (1) promotional flyer or item for the participant bags.

  • One (1) complimentary entry to the sponsored race.

• • (Note: If you are donating logistical equipment or volunteer meals, you will be assigned the "Operational" or "Volunteer Hub" digital and signage benefits in lieu of a festival booth).

• Fun Run Fulfillment (Awards "Silver Activation Partner"):

  • Business tagged in the official post-event "Thank You" post on the CTC Facebook page.

  • The welcome right to bring a small folding table to the gathering area to interact with runners.
    
    

• Limit: 2 per event
  
  
• Major Race Fulfillment (Awards "Athlete Packet Partner"):
  
  
  • One (1) single-color company logo printed directly on the exterior of the participant packet-pickup bags.
    
    
  • Priority placement for your promotional insert in all participant bags.
    
    
  • One (1) hyperlinked logo on the race registration page.
    
    
  • Two (2) complimentary entries to the sponsored race.
    
    
• Fun Run Fulfillment (Awards "Community Swag Partner"):
  
  
  • Exclusive permission to stand at the finish funnel and hand your physical promotional items, snacks, or hydration directly to runners as they finish.
    
    
  • One (1) hyperlinked logo in the specific event reminder email.

• Limit: 4 per Major Race | 2 per Fun Run
  
  Major Race Fulfillment (Awards "On-Course Zone Partner"):
  
  
  • One (1) company logo placed in the sponsor grid on the left sleeve or side panel of the participant finisher shirts.
    
    
  • Two (2) custom yard signs and exclusive activation rights at a premier on-course hydration or relay exchange zone.
    
    
  • Three (3) complimentary entries to the sponsored race.
    
    
• Fun Run Fulfillment (Awards "Premium Community Partner"):
  
  
  • "Powered by [Company Name]" appended to the event name on all CTC digital graphics.
    
    
  • Verbal recognition by the Race Director during start-line announcements.
    
    
  • Premier placement for one (1) 10x10 canopy tent at the primary gathering area.

Join fellow runners on May 5, 2026 for the CTC 2026: Race-Level Sponsorships. It's a fantastic SYTS - Title Sponsor, SYTS - Community Swag & Fuel Partner, SYTS - Silver Activation Partner, SYTS - Bronze Digital Partner, SYTS - In-Kind Level 1: Bronze ($100–$499 Value), SYTS - In-Kind Level 2: Silver ($500–$1,249 Value), SYTS - In-Kind Level 3: Gold ($500–$1,249 Value), SYTS - In-Kind Level 3: Platinum ($500–$1,249 Value), HOA - Title Sponsor (Invoice & Check Only), HOA - On-Course Zone Partner (Invoice & Check Only), HOA - Athlete Packet Partner (Invoice & Check Only), HOA - Operational Partner, HOA - Silver Activation Partner, HOA - Bronze Digital Partner, HOA - In-Kind LEVEL 1 (Bronze) ($100–$499 Value), HOA - In-Kind LEVEL 2 (Silver) ($500–$1,249 Value), HOA - In-Kind LEVEL 3 (Gold) ($1,250–$2,499 Value), HOA - In-Kind LEVEL 4 (Platinum) ($2,500+ Value), SBG - Title Sponsor, SBG - Community Swag & Fuel Partner, SBG - Silver Activation Partner, SBG - Bronze Digital Partner, SBG - In-Kind LEVEL 1 (Bronze) ($100–$499 Value), SBG - In-Kind LEVEL 2 (Silver) ($500–$1,249 Value), SBG - In-Kind LEVEL 3 (Gold) ($1,250–$2,499 Value), SBG - In-Kind LEVEL 4 (Platinum) ($2,500+ Value), RBR - Title Sponsor (Invoice & Check Only), RBR - On-Course Zone Partner (Invoice & Check Only), RBR - Athlete Packet Partner (Invoice & Check Only), RBR - Operational Partner, RBR - Volunteer Hub Partner, RBR - Silver Activation Partner, RBR - Bronze Digital Partner, RBR - In-Kind LEVEL 1 (Bronze) ($100–$499 Value), RBR - In-Kind LEVEL 2 (Silver) ($500–$1,249 Value), RBR - In-Kind LEVEL 3 (Gold) ($1,250–$2,499 Value), RBR - In-Kind LEVEL 4 (Platinum) ($2,500+ Value), C&S - Title Sponsor, C&S - Community Swag & Fuel Partner, C&S - Silver Activation Partner, C&S - Bronze Digital Partner, C&S - In-Kind LEVEL 1 (Bronze) ($100–$499 Value), C&S - In-Kind LEVEL 2 (Silver) ($500–$1,249 Value), C&S - In-Kind LEVEL 3 (Gold) ($1,250–$2,499 Value), C&S - In-Kind LEVEL 4 (Platinum) ($2,500+ Value) featuring a flat and fast course in Columbia.