Wegmans East Avenue Grocery Run
About this race
17th Annual Wegmans East Avenue Grocery Run 1K/5K/10K November 7, 2026
Walk or run with us in-person or virtually to benefit local food pantries! You’ll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!
Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt.
Schedule
8:30am 5K and 10K start
9:40am 1K start
9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K Run or Walk
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K Run
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. Participants must be able to finish within 90 minutes in order to re-open streets to traffic.
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
1K Run or Walk
Run or walk along scenic East Avenue.
Boogie for Broccoli
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Pick your distance
Running
10K Run
Please note: by registering, you agree to maintain at least a 15-minute mile pace, since we need to reopen East Avenue on time. Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
5K Run/Walk
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
1K Run/Walk
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
Virtual East Avenue Grocery Run/Walk
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
Typical race-day weather
Based on 12 years of historical conditions on this event's race dates in Rochester.
Course
Route map and elevation profile
No course map published yet.
The organizer hasn't released a route for this event, and we don't publish guesses. If you're the organizer, send us a GPX file and we'll draw the profile.
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Results — Wegmans East Avenue Grocery Run
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Where this page comes from. Race details were last updated on . We re-check listings regularly and again in the week before race day.
- Entries, prices, waves and inclusions — the event's official registration page
- Temperature and humidity — Copernicus ERA5 reanalysis via Open-Meteo (CC BY 4.0)
- Elevation and terrain relief — Copernicus DEM GLO-90, ESA (CC BY 4.0)
- Comparisons and counts — Race Discovery calendar, 78 Rochester events
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