Santa to the Sea Half Marathon Expo

Want to join Santa to the Sea as a Vendor? 

The 2 day Santa to the Sea Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust.

Set adjacent to the beautiful Channel Islands Harbor, Santa to the Sea attracts runners from across the region who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best.

As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase.

Why Vendors Love This Expo

High-intent audience
Comprised of multiple demographics including endurance athletes, first-timers, and active families
Strong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences
Built-in traffic

Every participant must pass through the expo to pick up race packets
Consistent foot traffic throughout the day — not just short rush periods
Meaningful engagement
Time for conversation, demos, sampling, and education
Opportunity to collect emails, give coupons, and drive repeat business
Brand visibility beyond race weekend
Integration opportunities in athlete communications
Social amplification and content opportunities
Word-of-mouth inside a deeply loyal running community

What Vendors Can Expect

A professional, well-organized layout with easy access and set-up
Support from an experienced event team who understands vendor needs
Space options to fit everything from boutique displays to full activation setups
A positive, festival-style atmosphere that makes conversations easy and fun

This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands.

If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited to meet you at Santa to the Sea.